The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Kindle Edition.

By Eric Ries

 

Hello, my name is Maria. Welcome to Promote kindle book, meet other people who publish. Today we’re talking about The Lean Startup by Eric Ries.

 

This book is about how the idea of continuous innovation can create a successful business. I have two main points.

I’d like to share with you, so let’s get started.

 

The first point is about the viability of an idea.

Nowadays with the technology advancements that we’ve seen in recent years almost anything is possible.

The ideas we can conceive in our minds are most likely possible to develop and so what it really highlighted to me is the importance of testing your product and getting feedback to understand if the idea should really be developed further and tried to be pursued on a larger scale.

 

The second point is leap of faith assumptions.

Now Ries talks about when we’re in ideation phase or when we already have a product we have a lot of assumptions that we take for granted with our product or service and it’s important to challenge these and understand that these are things we’re taking for granted.

 

So one of the assumptions most basic assumptions could be the fact that you’re assuming that your target audience actually feels that they have a problem that you can solve.

If they feel fine about and content with what’s going on. They may not be so open to your idea.

 

So these are just very basic ideas and concepts that we take for granted that are important to be aware of and challenge them and be able to think through them so you can understand if your product or service is viable but also be able to be prepared for pushback that you receive from other people when you’re presenting your idea.

 

Now, let’s go over some of the positives and who I think should be reading this book.

One thing I love about this book is that it’s broken down into three very clear sections. It starts off with “Vision” then it transfers into the “Steer” and finally finishes with the “Accelerate” section and these three sections represent different parts of the business development cycle.

 

And I like how easy to understand they are and how Ries takes you through step-by-step throughout the entire process.

Another great thing about this book is that it combines theory with practical examples obviously if you’re reading this book?

It’s because you’re trying to develop a business and so in order to do that.

 

 

You don’t just want theory you want the actual practical information and see how it’s been played out in the real world.

And there’s an excellent balance in this book Ries talks about his own business and businesses he’s consulted for as well as the theory that underlies his ideas and the justification behind what he believes is to be a strong and successful business plan and model. Who should read this book?

 

I think this book is definitely targeted at people who already have a business plan or a vision that are really starting to get their foot in the door of their of their business because it’s not really for the theoretical aspect.

 

It’s really for people who already have an idea and want to build upon it so if you’re a practitioner and you already have a business idea or you already started implementing your business plan this book is excellent for you because it will really help you understand how you can use the lean startup approach to improve and enhance your business.

 

That’s, it! That’s my book review of the lean startup by Eric Ries.

If you want more information on the author or you want to see what I talked about here in a written format.

Please head over to my blog www.promotekdbook.com.

Next week I’ll be back with another book review, but until then keep reading and keep learning.

Purchase Link: https://www.amazon.com/dp/B004J4XGN6